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Opinion | Marie Kondo sparked a decluttering revolution – what happens to all the discarded clothes?

  • While the Japanese organising guru’s message is good – that we should only surround ourselves with things that make us happy – it has caused purges of wardrobes and piles of unwanted waste

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Decluttering queen Marie Kondo has inspired order where there was once mess. Is she responsible for creating huge amounts of waste as we discard what we no longer want? Photo: Netflix
There is no denying the popularity of Marie Kondo’s movement towards minimal­ism. The Japanese organising guru’s 2011 book, The Life-Changing Magic of Tidying Up , has sold 4 million copies worldwide and she now has her own series on Netflix, in which she takes families struggling with clutter through her process to arrive at a more minimal, and thereby blissful, existence.

But the movement isn’t really about minimalism. It is about happiness. The key Kondo-ism employed in decluttering one’s space is the question, “Does it spark joy?”, and if something does not, then it is donated or thrown away.

The flip side to this phenomenon is that other homes are becoming more cluttered, as compulsive shoppers have noticed that second-hand stores and donation centres are now bursting at the seams.

Each episode of Tidying Up with Marie Kondo begins with her asking a family to gather every piece of clothing they have and put them into one huge pile. Most of the participants seem shocked at just how much they have amassed, and are deter­mined to get rid of a large amount of it. But where does it all go?

Quality clothes no longer wanted by those inspired by Kondo are typically donated, while low-quality items generally end up in landfills. But there were so many dona­tions at the beginning of this year that thrift stores in the United States have restricted or even stopped taking donations, according to reports in The Wall Street Journal and Time magazine. With people still deter­mined to “Kondo” their wardrobes, many quality clothes are ending up in landfills.

Clothes piled up and ready to be sorted according to Kondo's KonMari method. Photo: AFP
Clothes piled up and ready to be sorted according to Kondo's KonMari method. Photo: AFP
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