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Flashback: It’s A Mad, Mad, Mad World (1987) – Lunar New Year blockbuster vividly captures the Hong Kong cinema aura

Comedy masterpiece a reminder of the Hong Kong psyche 10 years before city’s return to Chinese sovereignty and how materialism, greed and housing aspirations have long been its signature tunes

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Bill Tung and Lydia Sum (first and second from right) in It's a Mad, Mad, Mad World.

Despite the holiday never being invoked in the course of its 95 minutes, one would be hard-pressed to find a movie that better captures the Hong Kong celluloid aura of the Lunar New Year than this 1987 blockbuster.

What director-scriptwriter Clifton Ko Chi-sum lacked in motion-picture technique was more than compensated for by an uncanny knack for finding humour in the protagonists’ materialism – and by extension Hong Kong’s – as well as the narrative’s ability to transform naked greed into an admirable family trait.

The mad world depicted is a reflection, albeit highly exaggerated, of the city’s psyche a decade before the handover, and not without relevance today. Uncle Bill (Bill Tung Biu), a television announcer who somehow still qualifies for public housing, and his wife, Aunty Lydia (Lydia Sum Tin-ha), are archetypal would-be tycoons longing for that most quintessential of Hong Kong desires: more spacious accommodation.

The younger generation is represented by a trio of daughters: a budding beauty (Elsie Chan Yik-see), a slightly rebellious teen (Loletta Lee Lai-chen) and a no-nonsense tween (Pauline Kwan Pui-lam). Their predicaments serve to illustrate the central question of whether winning the Mark Six lottery is a blessing or a curse.

The milieu of the cramped housing estate forms an unexpectedly realistic counter­point to the dream sequences and fanciful vignettes of the upper crust environs to which the family aspires. Few characters display many admirable qualities, yet the proceedings are so good-natured that a viewer is hard-put to disdain even the kidnappers who snatch one of the sisters.

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