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Welcome Daehakro Festival 2025 in Seoul celebrates K-culture and arts in five-week event

The Welcome Daehakro Festival features nearly 50 musicals, plays, performances and more at discounted prices, with some events free

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Performers in hanbok put on a show at the National Museum of Korea, part of the wider Welcome Daehakro Festival, which has returned for its ninth edition. Photo: courtesy of Korea Tourism Organisation
Erika Na

The Welcome Daehakro Festival, a five-week-long arts and culture jamboree in Seoul’s Daehakro neighbourhood, has returned for its ninth edition, showcasing performances that prove, once again, that Korean culture is more than just K-pop.

Hosted by the South Korean Ministry of Culture, Sports and Tourism and organised by the Korea Tourism Organisation, this year’s festival – which runs until November 2 – will feature close to 50 stage productions including musicals, non-verbal performances, plays and traditional arts at discounted prices.

There are also free outdoor performances at locations across Seoul, including Marronnier Park and the open-air stage at Myeongdong Theatre.

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To cater for overseas visitors who do not speak Korean, this year’s festival has introduced the rental of smart glasses that can produce real-time surtitles in multiple languages. Normally, these glasses cost around 50,000 to 60,000 won (US$35-US$42) to rent, but for the entire month of October, international visitors can receive discounts of up to 80 per cent through Smart Theatre.

A Taekwondo demonstration was held as part of the festival’s outdoor performances. Photo: courtesy of the Korea Tourism Organisation
A Taekwondo demonstration was held as part of the festival’s outdoor performances. Photo: courtesy of the Korea Tourism Organisation

Musicals such as Finding Mr. Destiny and Vamp x Hunter, as well as plays like Beautiful Life, are among the shows that offer virtual surtitles.

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Meanwhile, shows like Nanta – a comic cooking performance that has toured more than 60 countries – and The Painters Season 2, in which performers create live art while dancing to music, can be understood and appreciated without the need for surtitles.

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