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Thailand tours in style: buses painted with superheroes, cartoon characters and Buddhas help attract customers in competitive market

  • ‘You need to be like a peacock to be noticed,’ one bus driver says of coaches covered with everything from Doraemon to Freddy Krueger to Buddhas
  • Many buses get glammed up on the inside too, with speakers and disco lights encouraging passengers to sing and dance

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Tour bus driver Prapas Wongchua stands next to his coach decorated with giant anime characters in Nakhon Pathom province, near Bangkok, in Thailand. Photo: Tibor Krausz

The charter coach owned by Prapas Wongchua, a bus driver in Thailand’s central Nakhon Pathom province, is a hulking, old-fashioned vehicle which groups of holidaymakers can hire for excursions to places such as Buddhist temples, waterfalls and beaches.

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It has 48 seats but offers few comforts and even lacks air conditioning, a conspicuous shortcoming in a tropical country. Small fans stir the muggy air in the passenger compartment and his clients try to stay cool by opening the windows.

Yet the vehicle makes up for a lack of luxury in other ways. Adorning its sides are oversized anime characters painted in bright lollipop colours.

Prapas’ name and phone number are emblazoned beside an image of a green-haired nymphet in a blue bikini so people can hire his vehicle, which functions like a taxi. On the front door is a pink cartoon bear, beaming cheerfully and waving welcomingly.

The back of Prapas’ tour bus. Photo: Tibor Krausz
The back of Prapas’ tour bus. Photo: Tibor Krausz
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The paint job, by a graffiti artist, set Prapas back 50,000 baht (US$1,660) but it has been well worth it, he says. “Many people like buses with nice paintwork,” the 48-year-old explains. “They enjoy going on trips in decorated buses.”

Standing at a roadside where he has parked, Prapas waves at a colleague who drives by in an air-conditioned bus painted red. “His bus is more modern but doesn’t catch your eye,” Prapas says.

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