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NEWSCMP Lifestyle Series

5 to 9

Gen Z is rethinking the 9-to-5 work culture but this shift away from traditional office jobs has less to do with wanting to avoid work than with a re-evaluation of risk, reward and lifestyle. Facing an unpredictable economy, this generation is trading corporate ladders for business ownership, building paths to economic independence.

Updated: 30 Aug, 2026
Photo: Shutterstock Images
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‘We were just 2 kids’: how Hong Kong Gen Z pair started Chinese wine business

Anson Sik and Edson Bichon’s Purple Rain Wine is bringing Chinese natural wines – many from obscure vineyards – to drinkers in Hong Kong.

02 Aug, 2026
Purple Rain Wine founders Anson Sik (left) and Edson Bichon make a toast. The Gen Z entrepreneurs founded their company to bring Chinese natural wines to drinkers in Hong Kong, and to tell the stories behind the bottles. Photo: Jonathan Wong
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