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Gen Z is rethinking the 9-to-5 work culture but this shift away from traditional office jobs has less to do with wanting to avoid work than with a re-evaluation of risk, reward and lifestyle. Facing an unpredictable economy, this generation is trading corporate ladders for business ownership, building paths to economic independence.
Updated: 30 Aug, 2026

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[1]
‘We were just 2 kids’: how Hong Kong Gen Z pair started Chinese wine business
Anson Sik and Edson Bichon’s Purple Rain Wine is bringing Chinese natural wines – many from obscure vineyards – to drinkers in Hong Kong.
02 Aug, 2026

[2]
He’s been sewing since 14. Now this Hong Kong designer has his own couture label
Alvin Ho is the 23-year-old creative force behind House of Alvin, which creates fantastical gowns for events from red carpets to weddings.
15 Aug, 2026

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[3]
‘Keep making cool things’: Hong Kong Gen Z talent agency’s path to success
The founders of Wasted Potentials Management talk about growing their youth-driven talent agency and give one surprising piece of advice.
30 Aug, 2026

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