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Priceless 1954 Maserati wins Peninsula Classics Best of the Best Award in Monterey Car Week

Italian count’s classic overcomes Xenia Coupe and exquisite collectibles to win The Peninsula Hotels’ ultimate award

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A 1954 Maserati A6GCS/53 Berlinetta by Pinin Farina won the Peninsula Classics Best of the Best Award. Photo: Handout
William Wadsworth

A 1954 Maserati A6GCS/53 Berlinetta by Pinin Farina became the world’s most desirable classic car on Wednesday, when it won the Peninsula Classics Best of the Best Award, in Carmel-by-the-Sea, California. Only in its second year, the award has already become a popular social highlight of Monterey Car Week, a fest of concours, auctions and soft-sell social events for the world’s motoring rich, about 200km south of San Francisco.

The Peninsula Classics Best of the Best Award pits the winners of eight of the world’s top concourses against each other, and then decides which priceless collectible becomes the ultimate automotive boast. Its sponsors include Peninsula Hotels, Graff Diamonds, and Rolex.

Ferrari 400 Superamerica Coupé Superfast II by Pinin Farina. Photo: Handout
Ferrari 400 Superamerica Coupé Superfast II by Pinin Farina. Photo: Handout
As a result, the Best of the Best cars faced perhaps the toughest and most diverse classic car judging panel on the planet. Its 24 judges included design chiefs from Chris Bangle of BMW and Ian Callum of Jaguar, to Nissan’s Shiro Nakamura and Daimler’s Gordon Wagener. There were top “car guys” among the panama hats, such as Henry Ford III, Ralph Lauren and Ratan Tata of Tata Group, and royals such as Rana Manvendra Singh and Prince Michael of Kent.
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