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K-PopNews

YouTube remasters early K-pop music videos to share old hits with a new generation

  • YouTube and Korean music label SM Entertainment have joined forces to remaster K-pop music videos from the genre’s earliest hitmakers
  • 1990s videos Age of Violence from H.O.T. and Dreams Come True by S.E.S. have already been uploaded to the streaming platform

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YouTube and K-pop label SM Entertainment are remastering old music videos including one from S.E.S. (above). Photo: SM Entertainment
Tamar Herman

Old K-pop music videos are getting new life on YouTube in 2021. The popular video streaming platform has teamed up with South Korean label SM Entertainment to remaster early K-pop music videos.

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Announced earlier this year and launched formally on November 4, the remastering project between SM and YouTube will see low-quality older videos updated to match modern perceptions.

The first video, H.O.T.’s Age of Violence, originally released in 1996, was one of K-pop’s biggest early hits.

The next revamp was Dreams Come True by S.E.S. on November 11. Girl group Aespa will also be covering the 1998 song – a track to be released next month.

H.O.T. and S.E.S. a boy band and girl group were two of K-pop’s earliest hitmakers, and set the tone for many following acts.

The remastering project will reintroduce older hits to new audiences at a time when nostalgia for early K-pop is high.
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Other updated music videos from acts including Shinhwa and Fly to the Sky will be shared on SM’s official YouTube channel, which the company launched in 2009. That year, numerous K-pop hits went viral on the platform, including ones from SM acts such as Girls’ Generation, Super Junior, and TVXQ!
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