K-drama Cinderella at 2AM: Shin Hyun-been, Moon Sang-min aim for their happily-ever-after
- ‘Princess’ drama on Viu follows an office worker (Shin Hyun-been) and the department rookie (Moon Sang-min), who is the heir to the company
Lead cast: Shin Hyun-been, Moon Sang-min
Latest Nielsen rating: 0.8 per cent
While the Korean entertainment market does not produce princess stories for the screen the way that Disney has for decades, viewers have long been able to rely on Korean dramas for their fix.
Many of the most popular K-dramas of the past 20 years have transposed the codes of those fairy tales into narratives that partner ordinary women with extraordinary men, either because they are supernatural beings or because they belong to the unattainable upper strata of society – typically as heirs to chaebol (powerful family-run corporations).
Although these TV shows don’t usually mention princesses or princes, viewers and writers alike are well aware of what is going on. No matter how contemporary and grounded their setting may be, the stories are often pure fantasy and vicarious entertainment.