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‘Now, I feel like I have no inferiorities’: K-pop group (G)I-dle’s Queencard, from their new mini-album I Feel, sends message of self-love

  • Their sixth mini-album I Feel includes the song Queencard, which is an ode to self-love and an attempt to boost the self-esteem of the K-pop girl group’s fans
  • Group members talk how their self-confidence improved while making the song, and filming the music video in the United States

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K-pop group (G)-Idle’s sixth mini-album I Feel includes the song Queencard, which sends a message of self-love to their fans. Above: a still from the official music video for Queencard. Photo: YouTube/(G)I-dle

By Dong Sun-hwa

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Beauty is timeless and fleeting; nebulous and retreating. It is many things to many people. But for K-pop girl group (G)I-dle, it is all about adoring oneself.

The Cube Entertainment group put out their new song, “Queencard”, on May 15, an ode to those who love themselves regardless of their shortcomings. Through its lyrics, “Queencard” attempts to boost the self-esteem of its fans, who often feel a sense of inferiority as they cannot stop comparing themselves to others.

“The core message of ‘Queencard’ is that you can be a beautiful person if you adore yourself,” the group’s leader, Soyeon, said. “And if you adore yourself, others will adore you. I hope a lot of people can feel this with our new music.”

In the “Queencard” music video, (G)I-dle members play different characters ranging from a social media influencer to an ordinary woman in her twenties.

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