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Opinion
How big is too big when it comes to K-pop groups like NCT? With three more singers possibly joining, how far can boy band go?
- NCT was launched in 2016 as a boy band collective and currently has 20-plus members, who perform together and in subgroups NCT 127, NCT Dream and WayV
- With talk of three K-pop rookies joining too, some observers are asking whether NCT fans will accept more new members or whether the group has reached capacity
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Tamar covers K-pop and related content for outlets such as Billboard, Forbes, and NBC News.
The start of July saw some fresh additions to SM Entertainment’s roster, with the South Korean music label sharing news of three possible K-pop stars of the future: Eunseok, Shohei and Seunghan.
Introduced through social media and interviews with Women’s Wear Daily Korea, the trio are the latest talent SM has teased as part of its “SM Rookies” pre-debut group.
It’s rumoured that they’ll become part of SM’s NCT boy-band brand. Although that is still to be confirmed – they could become part of a different entity under SM Entertainment, or never debut under SM at all, as some SM Rookies haven’t – the unveiling of the trio has spurred debate and concern over how much is too much when it comes to the size of a K-pop group built to be flexible.
NCT was launched initially by SM Entertainment in 2016 after the label had announced plans to create a boy band with a fluid line-up that would feature an unlimited number of performers and subgroups. Currently, the group has more than 20 members, who perform in three subgroups – NCT 127, NCT Dream, and WayV; there are plans for two more, NCT Japan and NCT Hollywood.
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