Advertisement
Food and Drinks
LifestyleFood & Drink

How losing 50kg gave this Korean bartender the strength to open a place of his own

Overweight and aimless, Dongyeol Shin decided to change his life. He now runs Kiez, a chic drinking hole in one of Seoul’s trendiest enclaves

Reading Time:5 minutes
Why you can trust SCMP
1
Dongyeol Shin is the co-founder of Kiez in Cheongdam, a Seoul neighbourhood home to some of the country’s best cocktail bars. Photo: Dongyeol Shin
Charmaine Mok

Look up the highest-rated bars in Seoul, and you will find many of them clustered in Cheongdam, an affluent neighbourhood near Apgujeong and Gangnam in the South Korean capital.

Venues such as Zest, Alice and Le Chamber – all ranked highly in the annual Asia’s 50 Best Bars list – are peppered along Dosan-daero street, making easy work for barflies eager to tick each one off their bucket list in one boozy evening.

Hidden among them is the lesser-known – at least for now – Kiez, a discreet underground cocktail den opened in January 2025 by 33-year-old Dongyeol Shin, an up-and-coming talent on the drinking scene.

Advertisement

The name of the bar, inspired by the red-light district of Hamburg, Germany, is a subtle hat tip to Shin’s German upbringing; his family emigrated to Europe in 1994, lured by the economic prospects following the reunification of East and West Germany.

The interior of Kiez, where mid-century Japanese aesthetics meet Bauhaus style. Photo: Kiez
The interior of Kiez, where mid-century Japanese aesthetics meet Bauhaus style. Photo: Kiez

Bartending was not Shin’s original vocation – he studied finance in Vienna, Austria, and landed a job with a pharmaceutical company soon after. “I was basically an accountant, and the corporate world gave nothing to me. I was very unhappy,” he says.

Advertisement
He made a snap decision to quit his job and book a one-way ticket back to Seoul, despite not knowing much Korean and having just over €1,000 (US$1,150) to his name.
Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x