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Associated Press

Au revoir, American Riviera Orchard. Meghan, Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram.
Meghan teased American Riviera Orchard in 2024 with jars of preserves.
The new company has a fresh website she unveiled this week with a rare photo of three-year-old Lilibet, her youngest child with Prince Harry.
Lilibet is seen frolicking on a well-manicured lawn with her mother.












View this post on Instagram























A post shared by Meghan, Duchess of Sussex (@meghan)



In a video posted to her new Instagram account, @Meghan, she said the name American Riviera, a nickname for her home turf near Santa Barbara, California, felt limiting in its support of locally grown and made products.
She said she wants to include a wider range of goods under her new umbrella.
The news comes two weeks before the debut of With Love, Meghan, her lifestyles show on Netflix. Meghan said Netflix has come on board as a business partner as well. She called that development “huge”.
She said she chose the name As Ever in 2022. During her Suits years, she had a popular lifestyle blog, The Tig.
There are so many more products that I just love … And now it’s time to share with you
Meghan, Duchess of Sussex
“As Ever essentially means as it’s always been and if you followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening. This is what I do and I haven’t been able to share it with you in the same way for the past few years. But now I can,” she said.
Meghan left Instagram when she got engaged to Prince Harry and spoke in 2024 about the dangers of social media.
In March, 2024, a new account called American Riviera Orchard appeared on Instagram, saying it was created by Meghan. The unverified account included photos of a logo and link to a website to join a wait-list to learn more details.

Documents filed with the United States Patent and Trademark Office registered the American Riviera Orchard name and sought trademark protection for a variety of goods and services. Those include textiles, cutlery, “jellies, jams; marmalades” and assorted food spreads.
It also said the brand might feature “coffee services in the nature of tableware; tea services in the nature of tableware; serving ware for serving food and drinks; decanters” and other beverage ware.
The trademark application for American Riviera Orchard is still pending. An application extension was filed in November.
It appears paperwork for the “As Ever” trademark was filed in September, for similar goods and services as American Riviera Orchard.

A spokesman for the couple, Kyle Boulia, did not immediately return an email Tuesday for additional comment.
Meghan fans, and her A-list recipients of her jams, should not worry.
“Of course there will be fruit preserves,” she said. “I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love that I use in my home. And now it’s time to share with you.”


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Fame and celebrity

Meghan, Duchess of Sussex, unveils new lifestyle brand As Ever in Instagram video

A still from Meghan, Duchess of Sussex’s Instagram video announcing the launch of her new brand As Ever. Photo: Instagram/meghan

A photograph the Duchess of Sussex posted to her @meghan Instagram page promoting the launch As Ever. The post caption reads: “You’re warmly invited: As ever, coming Spring 2025.” Photo: Instagram/aseverofficial and meghan

Meghan at a forum about digital responsibility in Bogota, Colombia, in 2024. Photo: Getty Images/TNS

Women chefs rule the world on Tournament of Champions on Food Network. Here’s why

(From left) Brooke Williamson, Maneet Chauhan, Tiffani Faison and Mei Lin, all winners of Food Network’s Tournament of Champions. Photo: AP

Maneet Chauhan during season five of Food Network’s Tournament of Champions. Photo: AP

Brooke Williamson during the first season of Food Network’s Tournament of Champions. Photo: AP

Tiffani Faison competing during season three of Food Network’s Tournament of Champions. Photo: AP

Guy Fieri on a Mardi Gras float in New Orleans, Louisiana. Photo: Getty Images via AFP

Mei Lin competing during season four of Food Network’s Tournament of Champions. Photo: AP

Indian cafes that employ acid attack victims help fund their treatment and rehabilitation

An employee of Sheroes Hangout holds a sign with the cafe’s name on it. Three Sheroes Hangout cafes in India’s Uttar Pradesh state employ about 50 victims of acid attacks. Photo: Facebook/Sheroes Hangout

Sheroes Hangout employees join members of Agra’s police force outside the Taj Mahal as part of an awareness campaign. Photo: Facebook/Sheroes Hangout

Drinks at Sheroes Hangout. Photo: Facebook/Sheroes Hangout

Sheroes Hangout staff and supporters stand outside one of the cafes, near Noida Cricket Stadium in Noida, Uttar Pradesh. Photo: Facebook/Sheroes Hangout

Thai named Asia’s Best Female Chef 2025, Tam Chudaree Debhakam, on her vision

Tam Chudaree Debhakam has been named Asia’s Best Female Chef 2025 by Asia’s 50 Best Restaurants. She talks about flying the flag for Thai produce at her restaurant, Baan Tepa. Photo: Baan Tepa

The main dining space at Chudaree’s Bangkok restaurant Baan Tepa. Photo: Baan Tepa

The heritage building that houses Baan Tepa has been in Chudaree’s family for three generations. Photo: Baan Tepa

The renovated two-storey house provides a sophisticated setting for the modern Thai cuisine Chudaree’s Baan Tepa serves. Photo: Baan Tepa

An important element of Baan Tepa is the garden where Chudaree grows aromatic herbs and plants for cooking. Photo: Baan Tepa

Chudaree was inspired by the women she grew up around, who maintained a strong work ethic and passion for their interests. Photo: Baan Tepa

‘Mysterious’ fish that’s famous in Fukuoka, and why it is sumo wrestlers’ food of choice

Fukuoka chef Kazutaka Hagiwara prepares longtooth grouper. Photo: Llewellyn Cheung

Ingredients for “chanko nabe” or sumo wrestler’s stew, including longtooth grouper, a fish Japanese call kue which is a speciality of the southern city of Fukuoka. Photo: Llewellyn Cheung

Kazutaka Hagiwara, chef de cuisine of sushi restaurant Tomozuna on the top floor of the Hilton Fukuoka Sea Hawk, gets to work on a longtooth grouper in its kitchen. Photo: Llewellyn Cheung

Hitoshi Hirokawa, executive director of Fukuoka’s Nagahama Fish Market, calls longtooth grouper “the most famous fish in Fukuoka”. Photo: Llewellyn Cheung

The sharp teeth of the longtooth grouper make it difficult for sushi chefs to handle. Photo: Llewellyn Cheung

Dishes prepared using the flesh of the longtooth grouper fish, including sashimi (front). Photo: Llewellyn Cheung

A longtooth grouper at the seafood market in Fukuoka. Photo: Llewellyn Cheung

Longtooth grouper stew. Photo: Llewellyn Cheung

Lifestyle

Food & Drink

Interiors & Living

2 weeks before her Netflix show With Love, Meghan debuts, the Duchess explained the brand name change and how she’ll sell more than just jam


2 weeks before her Netflix show With Love, Meghan debuts, the Duchess explained the brand name change and how she’ll sell more than just jam.


Food and Drinks

Meghan Markle and Prince Harry

Meghan Markle

Meghan, Duchess of Sussex, unveils new lifestyle brand As Ever in Instagram video

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}2 weeks before her Netflix show With Love, Meghan debuts, the Duchess explained the brand name change and how she’ll sell more than just jam

2 weeks before her Netflix show With Love, Meghan debuts, the Duchess explained the brand name change and how she’ll sell more than just jam