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Sanrio’s Kuromi turns 20, and Hong Kong coffee shop Hybebeans celebrates with pop-up cafes
Edgy, dramatic and something of an anti-hero, Kuromi spawned a fashion subculture. Fans can mark her anniversary at ‘Kuromi Cafe’ pop-ups
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Those who grew up in East Asia in the early 2000s are likely to recognise Kuromi’s signature cheeky smile and mischievous eyes.
The cartoon rabbit is also known for the little devil’s tail that peeks out from behind her, as well as her black jester’s hat – complete with pink skull symbol, which changes expression according to her mood.
In celebration of 20 years since her debut, Hong Kong coffee shop Hypebeans will be hosting a “Kuromi Cafe” pop-up at its outlets in Central and Causeway Bay, serving purple-coloured specials such as taro lattes and purple yam madeleines alongside a selection of merchandise including T-shirts, tote bags, soft toys and water bottles.
Kuromi, who debuted in 2005 as a character in the Japanese anime series Onegai My Melody, is popular for being one of the darker and more edgy personalities to emerge from Sanrio, a Japanese pop-culture institution better known for its more wholesome characters, like Hello Kitty.
In Kuromi’s first appearance, she is seen on the run from authorities. It is revealed that she had previously stolen bread to feed her sidekick Baku’s underprivileged family.
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