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Dressed to the nines

As the invitations flood in, there are many reasons why youngsters want to look great, writes Andrea Li

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Among the most popular party wear brands is Pettiskirts.
Among the most popular party wear brands is Pettiskirts.
Among the most popular party wear brands is Pettiskirts.

A growing number of designers are taking children's formal wear increasingly seriously, offering a greater range of choices and wider price points, as parties are becoming ever larger and more extravagant.

Harvey Nichols, which stocks one of the city's largest collections of children's party wear, says the trend of dressing up has gained popularity as children now attend more social events.

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Babies can join the fun in dressing up for parties.
Babies can join the fun in dressing up for parties.

"We can definitely foresee party wear for children as one of the potential growth points in the global children's wear market," the store says.

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The store features many exclusive designer children's wear brands catering to a wide range of formal occasions, from christenings to birthday parties, weddings to Bar Mitzvahs.

Highlights include BabyDoll, a children's line designed by local talent Dorian Ho. Already an established couture designer renowned for his bridal gowns and evening wear, Ho launched BabyDoll, a premium children's wear line for special occasions last year.

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