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Chloe Tan

“[I love colour], I’m not a ‘black’ person. You can find me in different kinds of colour, but always in a silhouette that’s flattering on my body and of a more classic style that won’t go out of trend easily.”
Woo wears a red lace-up dress by Renamed, beige peep-toe pumps by Roger Vivier, a gold bracelet by Hermès, and a jade bangle.

“The Jade bracelet on my left hand is meaningful – I’ve been wearing it since I was young and its green colour has deepened over time. Actually, I can’t take it off any more without breaking it. It’s part of the Chinese belief that it would keep me safe and healthy.”
Fashions real Hongkongers choose: Davena Mok, director of A-Vibe – Hong Kong boutique PR agency
What Woo wears for work

“Before joining Jupyeah as CFO, I worked at investment banks for almost 10 years and would buy lots of dresses for work, only to realise this purchasing habit wasn’t sustainable. Now that I’ve integrated the Jupyeah culture into my life, I find myself mixing and matching existing pieces in my wardrobe rather than purchasing new items.”

Woo wears a yellow blouse she bought in Korea, black trousers by H&M, black pumps by Roberto Cavalli, bag by Alexander McQueen and a handmade white bracelet from Phuket.

“Jupyeah’s philosophy has entered my life and my household – I now consume less than ever.”
What Woo wears for leisure

“The pink necklace I wear often with my casual outfits was from one of our Jupyeah events, where like the site, you can only barter your items rather than use money.”
Woo also wears a striped romper by Nymph Just for Women, glitter espadrilles by Dolce & Gabbana and sunglasses by Ray Ban.
Fashions real Hongkongers choose: Vivienne Tang, founder of Destination Deluxe and co-owner of The Sanctuary

“Fashion can be a way of defining your identity so rather than being controlled by a trend, we should stay true to our own style.”


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Hong Kong style tips

Fashions real Hongkongers wear: Samathy Woo, CFO of Jupyeah – online swapping platform

Jupyeah CFO Samathy Woo wears a red lace-up dress by Renamed, beige peep-toe pumps by Roger Vivier, a gold bracelet by Hermès, and a jade bangle. Photo: Michelle Wong

-- PLAY 1-- This image shows Samathy Woo, CFO of Jupyeah, wears Striped romper by Nympth Just for Woman, glitter espadrilles by Dolce & Gabbana and sunglasses from Ray Ban. Photo: Michelle Wong [21SEPTEMBER2017 FEATURES FASHION STYLE CONFESSIONS]

-- PLAY 2-- This image shows Samathy Woo, CFO of Jupyeah, wears Striped romper by Nympth Just for Woman, glitter espadrilles by Dolce & Gabbana and sunglasses from Ray Ban. Photo: Michelle Wong [21SEPTEMBER2017 FEATURES FASHION STYLE CONFESSIONS]

-- COVER 2-- This image shows Samathy Woo, CFO of Jupyeah, wears a red, lace-up dress by Re:named, beige peep-toe pumps by Roger Vivier, a gold bracelet by Hermes, and a jade bangle. Photo: Michelle Wong [21SEPTEMBER2017 FEATURES FASHION STYLE CONFESSIONS]

-- WORK 2-- This image shows Samathy Woo, CFO of Jupyeah, wears a yellow blouse she purchased in Korea, black trousers by H&M, black pumps by Roberto Cavalli, bag by Alexander McQueen and a handmade white bracelet from Phuket. Photo: Michelle Wong [21SEPTEMBER2017 FEATURES FASHION STYLE CONFESSIONS]

-- WORK 3-- This image shows Samathy Woo, CFO of Jupyeah, wears Glasses by Ray Ban, watch by Franck muller, necklace is hand-made, the birdcage display is from Lane Crawford. Photo: Michelle Wong [21SEPTEMBER2017 FEATURES FASHION STYLE CONFESSIONS]

-- WORK 1-- This image shows Samathy Woo, CFO of Jupyeah, wears a yellow blouse she purchased in Korea, black trousers by H&M, black pumps by Roberto Cavalli, bag by Alexander McQueen and a handmade white bracelet from Phuket. Photo: Michelle Wong [21SEPTEMBER2017 FEATURES FASHION STYLE CONFESSIONS]

Fashions real Hongkongers choose: Davena Mok, director of A-Vibe – Hong Kong boutique PR agency

A-Vibe director Davena Mok wearing an Asos tank top, bomber jacket from K-Style Lab, Alice McCall skirt and Nike Flyknit Chukkas. Photo: Michelle Wong

Davena Mok, Director of boutique PR agency, A-VIBE, wears an Apple Watch, Ioselliani necklace from Lane Crawford, and custom-designed engagement and wedding rings. Photo: Michelle Wong [28JUNE2017 FEATURES Style Confessions]

Davena Mok, Director of boutique PR agency, A-VIBE, wears a frilly tank top from EDIT, denim cut-offs from Tsubi and Grey Ant sunglasses from Net-A-Porter.com. Photo: Michelle Wong [28JUNE2017 FEATURES Style Confessions]

Davena Mok, Director of boutique PR agency, A-VIBE, loves running around town in a trusty pair of Balmain sandals. Photo: Michelle Wong [28JUNE2017 FEATURES Style Confessions]

Davena Mok, Director of boutique PR agency, A-VIBE, wears jacket is from Sacai, skirt from Rick Owens and sandals from Monki, white t-shirt from Public School for J.Crew (which she customised by cutting off the sleeves), Rebecca Minkoff earrings, Ioselliani for Beams rings and a Rolex Submariner watch. Photo: Michelle Wong [28JUNE2017 FEATURES Style Confessions]

Davena Mok, Director of boutique PR agency, A-VIBE, uses a black Jimmy Choo tote bag and BeatsX earphones. Photo: Michelle Wong [28JUNE2017 FEATURES Style Confessions]

Davena Mok, Director of boutique PR agency, A-VIBE, uses Saint Laurent purse. Photo: Michelle Wong [28JUNE2017 FEATURES Style Confessions]

Davena Mok, Director of boutique PR agency, A-VIBE, wears Stones include black tourmaline and clear quartz, and were purchased from Shakti Healing circle and omshilvaloka.com." Photo: Michelle Wong [28JUNE2017 FEATURES Style Confessions]

Fashions real Hongkongers choose: Rosemary Vandenbroucke’s wardrobe

Rosemary Vandenbroucke with Jenny Bird necklace and Salvatore Ferragamo clutch. Photos: Kenneth Wu

--MAIN IMAGE-- This image shows Rosemary Vandenbroucke wearing: Loose-fitting white shirt and black pants, are Bella Dahl and Joie respectively, and were bought on shoptiare.com. Most of my wardrobe comes from there actually, as their styles suit me perfectly– fuss free and comfortable." in Hong Kong on January 25, 2016 [06APRIL2016 STYLE CONFESSIONS]

This image shows Rosemary Vandenbroucke wearing: Vandenbroucke likes to wear Pure Apparel (top) and Vie Active (leggings) during a yoga display in Hong Kong on January 25, 2016 [06APRIL2016 STYLE CONFESSIONS]

--PLAY-- This image shows Rosemary Vandenbroucke wearing: Rose gold ring and bracelet by Carat, strap bracelet by Boho Betty, watch by Bomberg, necklace from Robot Heart Community and ring by Adam Pollina   in Hong Kong on January 25, 2016 [06APRIL2016 STYLE CONFESSIONS]

--WORK-- This image shows Rosemary Vandenbroucke wearing: Blazer by Helmut Lang, white top by Marie France Van Damme, leggings by Patricia Pepe and shoes by Giuseppe Zanotti in Hong Kong on January 25, 2016 [06APRIL2016 STYLE CONFESSIONS]

--PLAY-- This image shows Rosemary Vandenbroucke wearing: white and gold Charlotte Olympia shoes, which are her favourite pair because they complement all her outfits   in Hong Kong on January 25, 2016 [06APRIL2016 STYLE CONFESSIONS]

Fashions real Hongkongers choose: Vivienne Tang, founder of Destination Deluxe and co-owner of The Sanctuary

Entrepreneur and wellness expert Vivienne Tang wearing a dress by Emilio Pucci, shoes by Pedder Red, bracelet by Monica Vinader and earrings by Ananda Soul at The Explorer Lounge by Jacada Travel. Photo: Michelle Wong

This handout image shows Vivienne Tang wears earrings that she bought from a boutique in Seoul. Photo: Michelle Wong [17MAY2017 FEATURES FASHION STYLE CONFESSIONS]

This handout image shows Vivienne Tang is a fan of her shoes and butterfly clutch by Kotur, John Hardy cuff, left earrings from a market in Bali, right earrings from a boutique in Paris, and ring by Spy Henry Lau. Photo: Michelle Wong [17MAY2017 FEATURES FASHION STYLE CONFESSIONS]

This handout image shows Vivienne Tang wears black Nike sneakers. Photo: Michelle Wong [17MAY2017 FEATURES FASHION STYLE CONFESSIONS]

This handout image shows Vivienne Tang wears Zara top paired with an Emporio Armani skirt. The ring is from a shop in Bali and the clutch is by Rafe New York. earrings that she bought from a boutique in Seoul. Photo: Michelle Wong [17MAY2017 FEATURES FASHION STYLE CONFESSIONS]

This handout image shows Vivienne Tang wears bra top is from A Day with Fé and leggings by L'urv. Photo: Michelle Wong [17MAY2017 FEATURES FASHION STYLE CONFESSIONS]

Fashions real Hongkongers wear: Mata Hari Bags’ creative director Annie Lee Siswojo

Annie Lee Siswojo is the creative director of Mata Hari Bags and co-owner of Handsome Factory Barbershop and 8Five2Shop. Photo: Michelle Wong

--WORK-- This image shows Annie Lee Siswojo, Creative Director of Mata Hari Bags and, Co-Owner of Handsome Factory Barbershop and 8FIVE2SHOP, at the Handsome Factory Barbershop in Hong Kong on July 10, 2017. Siswojo wears culottes from Topshop, top is by MSGM and shoes by Balenciaga, a Joomi Lim gold ring and bracelet, Mata Hari bag and Cartier wedding band. 10JUL17 [09AUGUST2017 STYLE CONFESSIONS FEATURE] CREDIT / Michelle Wong

--COVER DETAIL-- This image shows Annie Lee Siswojo, Creative Director of Mata Hari Bags and, Co-Owner of Handsome Factory Barbershop and 8FIVE2SHOP, at the Handsome Factory Barbershop in Hong Kong on July 10, 2017. Siswojo wears a dress by Style Gal, Robert Clergerie shoes, resin earrings from a Tokyo boutique, native Indian jewelry from a Vancouver shop, Joomi Lim rings and a Tiffany & Co bracelet. 10JUL17 [09AUGUST2017 STYLE CONFESSIONS FEATURE] CREDIT / Michelle Wong

--PLAY-- This image shows Annie Lee Siswojo, Creative Director of Mata Hari Bags and, Co-Owner of Handsome Factory Barbershop and 8FIVE2SHOP, at the Handsome Factory Barbershop in Hong Kong on July 10, 2017. Siswojo wears a Johanna Ho top, Levi’s denim skirt, Van’s slip-ons and a Zara headband, a Mata Hari bag, a ring from a Tokyo boutique and necklace by Aqueen. 10JUL17 [09AUGUST2017 STYLE CONFESSIONS FEATURE]

Lifestyle

Fashion & Beauty

Echoing her company’s philosophy of reducing waste and overconsumption, Woo finds herself mixing and matching her colourful existing wardrobe items rather than buying new ones
