The future of shopping is here, with app that gets online fashion purchases from store to your door in 90 minutes, and more
Fashion tech firm Farfetch to roll out Store to Door in 10 cities, and trial second concept offering in-store login that lets you add clothes on the racks to a wish list, smart mirrors to view online selections and holographs to customise shoes
Thanks to a partnership with London-based fashion technology company Farfetch, customers in 10 cities around the world will soon be able to get Gucci clothing and accessories whisked to their door within 90 minutes.
Farfetch announced the partnership on Wednesday, as the company showcases what it’s calling “The Store of the Future” – software and devices that aim to help luxury brands gather more information on customers in stores and online.
Customers will be able to shop for selected items of Gucci goods via Farfetch’s app and website, and have those orders fulfilled within 90 minutes from Gucci stores in London, New York, Dubai, Los Angeles, Madrid, Miami, Milan, Paris, Sao Paulo and Tokyo.
The Gucci collaboration with Farfetch comes as competition heats up in online luxury. In a call with investors this week, LVMH’s chief financial officer, Jean-Jacques Guiony, said the world’s largest luxury group would be the latest to ramp up multi-brand e-commerce, considering a new site for its luxury department store Le Bon Marché.
“Retailers need a way to collect information about their customers while they are browsing in-store, just as they collect data from online searches,” Jose Neves, Farfetch’s founder and chief executive officer, said.