Australian fashion is going beyond beachwear – a new generation of designers makes Instagram-worthy outfits worn by Kendall Jenner and Emily Ratajkowski

A new generation of Australian designers, drawing upon a culture of ease, is translating that lifestyle into effortless pieces that go beyond the beach

Fashion brands such as St Agni, Posse and Dissh create ‘adaptable and relatable’ looks that integrate seamlessly into their clients’ existing wardrobes

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The founders of Australian labels St Agni, Posse and Dissh (a look from their collection is pictured) reveal why their minimalist, clean designs have so many fans. Photo: Dissh

Published: 4:15am, 7 Sep 2023Updated: 11:34am, 13 Sep 2023

Think of Australian fashion and resort wear typically comes to mind, thanks in part to the global success of luxury label Zimmermann – the country’s first billion-dollar apparel brand.

Dig a little deeper, however, and it is likely that the understated, neutral looks you have been coveting all summer, seen on Instagram on influencers such as Kendall Jenner and Emily Ratajkowski, also hail from down under.

A new generation of Australian designers, drawing on a culture of relaxation and ease, is translating their lifestyle into effortless pieces that go beyond the beach – giving them international reach and resonance.

While they each have their own identity and way of working, they share common traits such as an advantageous price-to-quality ratio and pared-back visuals. The result is clothes that are simple, modern and, above all, wearable.

A look from St Agni’s latest campaign. Photo: St Agni

“A common misconception about the Australian fashion landscape is that it primarily consists of beachwear and casual attire,” says Lara Fells, co-founder of St Agni with her husband, Matt.

What began in their adopted home of Byron Bay in 2014 with a hit footwear collection made from woven leather has since evolved into a fully fledged ready-to-wear and lifestyle brand with a clear-cut aesthetic.