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Reuters

Luxury giant LVMH’s top label, Louis Vuitton, has hired Pharrell Williams to lead the artistic direction of its menswear designs, tapping a popular figure from the music industry to fill the high-profile position left vacant since the death of star designer Virgil Abloh in 2021.
“Louis Vuitton is delighted to welcome @Pharrell as its new Men’s Creative Director”, Louis Vuitton said in a tweet, confirming earlier reports from the Wall Street Journal and the French daily Le Figaro.
Williams’ first collection for the label will be shown in June during Men’s Fashion Week in Paris, the brand added.
Williams rose to fame in the music business as a producer and singer with hits including “Happy” and “Blurred Lines”. He has won 13 Grammy awards and was a judge on the popular singing competition show The Voice.

“Happy”, written for the animated movie Despicable Me 2, earned Williams one of his two Oscar nominations. His second Academy Award nod came as a producer of best picture nominee Hidden Figures.
Williams also has extensive experience in the fashion industry. He played a role in the rise of streetwear, co-founding the label Billionaire Boys Club with Japanese designer Nigo in 2003, and launching collaborations with Adidas as well as luxury brands Moncler and Chanel.
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In 2004, he collaborated with Louis Vuitton designer Marc Jacobs, designing eyewear for the label.
Last year, Williams created buzz when he turned up for Nigo’s debut fashion show in Paris for LVMH-owned label Kenzo, wearing diamond-studded glasses made by Tiffany – another design project with a brand belonging to LVMH.
The appointment marks the first move by Louis Vuitton’s new CEO, Pietro Beccari.
“Williams is a significant hire, needed to fill the big boots left by Virgil Abloh,” said analysts at Credit Suisse, noting that the “major move” by the new CEO suggests the brand’s links with pop culture and music will continue.

Abloh, who died in November 2021, was fashion’s highest-profile black designer, and symbolised the fusion of streetwear with high-end fashion, mixing influences like graffiti art and skateboard culture into his styles.
The label’s design studios have since drawn on Abloh’s designs, bringing in performers ranging from Florida’s Marching 100 band and rapper Kendrick Lamar to Spanish singer Rosalia to energise fashion shows.


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Fashion

Louis Vuitton picks Pharrell Williams as creative director of menswear, continuing the luxury label’s links with pop culture and music

Louis Vuitton has picked Pharrell Williams as its men’s creative director, continuing the label’s links with pop culture and music and filling a position left vacant by the death of Virgil Abloh in 2021. Photo: Reuters

Pharrell Williams arrives for the 65th annual Grammy Awards in Los Angeles, California, in February 2023. Photo: EPA-EFE/Caroline Brehman

Williams was chosen to replace Virgil Abloh (above), who died in 2021, aged 41. Photo: EPA-EFE/Justin Lane

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A look from Indian designer Gaurav Gupta’s spring/summer 2023 couture collection, at Paris Haute Couture Week 2023. Photo: Gaurav Gupta

Looks from Gaurav Gupta’s spring/summer 2023 couture collection. Photo: Gaurav Gupta

Looks from the Rahul Mishra show at Paris Haute Couture Week 2023. Photo: Valerio Mezzanotti

Looks from Rahul Mishra’s spring/summer 2023 fashion show at Paris Haute Couture Week 2023. Photo: Valerio Mezzanotti

Rahul Mishra at Paris Fashion Week on January 23, 2023. Photo: Getty Images

Indian fashion designer Vaishali Shadangule walks the runway during the Vaishali S haute couture autumn/winter 2021-22 fashion show at Paris Haute Couture Week on July 8, 2021. Photo: Getty Images

A look from the Vaishali S haute couture spring-summer 2023 collection. Photo: Getty Images

Indian fashion designer Gaurav Gupta at Paris Fashion Week on January 26, 2023. Photo: Getty Images

A look from the Rahul Mishra show at Paris Haute Couture Week 2023. Photo: Valerio Mezzanotti

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Kim Petras (left) and Sam Smith (centre), arrive for the Grammy Awards ceremony on Sunday in Los Angeles. Photo: Jordan Strauss/Invision/AP

Cardi B arrives for the Grammy Awards ceremony at the Crypto.com Arena in Los Angeles in a structured Gaurav Gupta number. Photo: EPA-EFE

Harry Styles arrives at the 65th annual Grammy Awards on Sunday, Feb. 5, 2023, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

American singer Lizzo wears Dolce & Gabbana on the Grammys red carpet. Photo: Javier Rojas/Prensa Internacional via Zuma/dpa

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Lifestyle

Fashion & Beauty

Louis Vuitton’s choice as men’s creative director of the Grammy-winning artist, known for his songs Happy and Blurred Lines, is the first move by its new CEO
Fashion-forward Williams co-founded Billionaire Boys Club with Japanese designer Nigo in 2003, and has collaborated with Adidas, Chanel and Marc Jacobs


Louis Vuitton’s new men’s creative director, musician Pharrell Williams, is no stranger to fashion, having collaborated with Chanel, Adidas and Marc Jacobs and co-founded Billionaire Boys Club.


Fame and celebrity

Music

Louis Vuitton

Pietro Beccari