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Tennis star Serena Williams serves up new S by Serena collection at New York Fashion Week, after US Open tournament

  • Days after what was likely her final professional tennis match, Serena Williams showcased her latest S by Serena collection at a New York Fashion Week event
  • The line is ‘inspired by comfort’ and is designed in a way where everyday people can wear it, Williams, who announced her retirement from tennis in Vogue, says

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Serena Williams attended the Michael Kors show during New York Fashion Week. The tennis star also showcased her latest fashion collection at an event. Photo: AFP

Serena Williams might be calling it quits on one court, but she is taking her talents to another one.

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Days after what was likely her final professional tennis match at the US Open, Williams is finding freedom in her latest S by Serena collection, showcasing her designs on a replica tennis court atop New York Fashion Week’s (NYFW) headquarters in New York. She says she is leaning in to comfort in her clothing and the next chapter of her career.

“After this week, I’m going to figure that out and take a break,” Williams says of what is next for her.

She has been going nonstop, competing in singles and doubles matches at the US Open tournament days before debuting her brand’s latest clothing pieces during fashion week at Glam Slam, NYFW’s tennis-themed event. Williams half-jokes that she “slept for like 20 hours straight” after the tennis tournament.
Williams was defeated by Australia’s Ajla Tomljanovic in her final match at the US Open. Photo: DPA
Williams was defeated by Australia’s Ajla Tomljanovic in her final match at the US Open. Photo: DPA

Her new collection is “inspired by comfort” and designed in a way where everyday people can “actually [be] able to wear it”. More than that, she says, her line is accessible and affordable.

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