Are bleached eyebrows right for you? Expert tips on a viral ’90s beauty trend made popular by Kendall Jenner, Maisie Williams and Lizzo

Long seen on catwalk models for brands like Versace, Valentino, Alexander Wang and Richard Quinn, bleached eyebrows have made a comeback on social media in 2022

Experts explain the at-home and salon procedures for bleaching eyebrows, why you should patch-test before you commit to it and who shouldn’t do it

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Maisie Williams (left) and Kendall Jenner sporting bleached eyebrows at the 2022 Met Gala in New York. Experts explain the lasting power of the look and how to get them yourself.

Published: 4:15am, 15 Jun 2022Updated: 4:41am, 15 Jun 2022

Given how popular retro fashion, decor and beauty continues to be, it was only a matter of time before bleached eyebrows made a comeback.

The bleached-brow look has been a staple of catwalk models for fashion brands such as Versace, Valentino, Alexander Wang and Richard Quinn. Thanks to Gen-Z, it’s now one of 2022’s most widespread beauty trends on social media.

Long before boy brows (think Kendall Jenner or Emma Watson), skinny brows, shaggy brows or microblading, bleached brows reigned supreme.

Some of the most popular ’90s It girls, like Linda Evangelista, Kate Moss and Madonna, have played around with the look more than once.

Models Gigi and Bella Hadid show bleached eyebrows on the catwalk.

Hollywood make-up artist Kevyn Aucoin was so captivated by the look that he wrote a tutorial for it in his 1997 book Making Faces, sharing a step-by-step guide and deep-diving into why the trend was such a hit.