Why hyaluronic acid serums are taking over the beauty industry – and which ones you should try
Hyaluronic acid is naturally found in the human body. In serum form it helps to combat dryness and plumps the skin. Four beauty experts talk about the cult ingredient
Multi-step beauty routines have never been more popular. The meteoric rise of hi-tech, at-home facial tools, along with an ongoing obsession with K-Beauty, has persuaded even the most ardent skincare loyalists to expand their daily regimens.
While many products are clamouring for space among the crowded shelves of “must-haves”, those containing hyaluronic acid are sitting front and centre, having reached cult status. But what exactly is hyaluronic acid? And is it just a fad, or do we really need it in our beauty regimen?
“Hyaluronic acid is naturally abundant in our own bodies, mostly in joints and our skin,” explains New York City-based celebrity facialist, Jordana Mattioli. “The structure of it is referred to as a polysaccharide, which is a sugar compound. It’s special because it can hold up to 1,000 times its own weight in water. Our skin loses its ability to retain moisture as we age, so hyaluronic acid helps combat dryness and has an instant plumping effect, filling in fine lines, like an Instagram filter.”
Because the body produces it already, hyaluronic acid-containing products are unlikely to cause an allergic reaction, says Mattioli. Therefore, it is a logical choice for those with sensitive skin or even severe acne. “If you’re on acne medication, try a hyaluronic acid serum to keep skin hydrated instead of an emollient cream,” she advises. Other tips include applying it on slightly damp skin or immediately after vitamin-C serums to further lock in moisture.
Here are tips from four skincare gurus on which hyaluronic acid products you should use to keep your skin hydrated.
