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How Apple TV+’s Palm Royale season 2 uses funny, feminist fashion as a storytelling device

From vintage frocks to turbans, costumes worn by Kristen Wiig and others in the 1960s-set high-society drama are more than just eye candy

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Kristen Wiig in a still from Palm Royale. Season two of Apple TV+‘s 1960s-set period drama uses “brilliant” costume design to develop characters, set the show’s feminist tone and heighten the comedy. Photo: Apple TV via AP
Associated Press

When Kristen Wiig steps out of a vintage Rolls-Royce in the opening scene of season two of Palm Royale, she is sporting a tall, yellow, fringed hat, gold platform sandals and sunny bell-bottoms, with fabric petals that sway with every determined step.

It is the first clue that the costumes on the female-driven comedy are taking centre stage.

The Apple TV+ show made a splash in its first season with the starry cast, high production values and ubiquitous grasshopper cocktails.

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Wiig’s character, Maxine, tries to break into the high society of Palm Beach, Florida, in 1969 and bumps heads with co-stars Carol Burnett, Allison Janney, Leslie Bibb and Laura Dern. But also playing a starring role are the vintage designer frocks that reflect each character.

For season two, Emmy-winning costume designer Alix Friedberg says she and her team coordinated “thousands” of looks that reflected the characters’ jet-setting style. She says 50 to 60 per cent of the brightly coloured and graphic-print costumes are original vintage designer pieces, sourced by shoppers and costume designers.

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“The looks are so iconic. Sometimes Kristen will walk in in something, and it brings tears to my eyes,” says Kaia Gerber, who plays Mitzi.

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