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Associated Press

Local leaders and tourism officials in a Swiss village that installed a pay-for-entry turnstile to make money from tourists flocking to a lakeside dock featured in the hit South Korean Netflix series Crash Landing On You insist the village’s 406 inhabitants are not getting rich off the influx of visitors.
Visitors pay five Swiss francs (US$6.30) to access the dock.
In 2024, the turnstile brought in nearly 245,000 francs, while a public toilet costing one franc to enter collected about 58,000 francs more, says village clerk Gabriela Blatter.
Proceeds have gone mostly to rubbish disposal, restroom cleaning, additional work hours and custodial staff hires, she says.

Titia Weiland, manager of the Bönigen-Iseltwald Tourism agency, says the funds go right back to village upkeep.
“It’s not correct to read it as ‘the community gets rich’,” she says, alluding to comments along those lines made in the media and online.
The village, situated along a small peninsula that juts out into Lake Brienz, features majestic views of Alpine peaks over the water.
An episode in early 2020 of the cross-border Korean love story spotlighted the dock as a romantic getaway. That sparked online hype among fans of the series across Asia and beyond, which has not let up and has fuelled the rush of tourism to Iseltwald.
The continued influx has caused growing pains for the Swiss village, much like those faced by other tourist hotspots that get too much of a good thing.

Part of the problem is infrastructure: Iseltwald has three hotels and four restaurants, which is not enough for the roughly 1,000 visitors who arrive each day by tour bus, public bus and car, according to Blatter.
The village is revamping a car park to help cope with the strain, and the only village store now operates seven days a week. Previously, it was only open Monday to Friday.
“There were always tourists in Iseltwald. We are happy with them. The problem is that the tourists don’t understand what’s private and what’s public,” Blatter says, adding that some traipse through private yards and gardens. “They go everywhere.”
For months, fans of the K-drama series could visit the dock for free. That was until the turnstile was erected in 2023 to help offset costs incurred by the local government.
Not long ago, Weiland says, “we were wishing for more tourists in Iseltwald. In some ways, we are thankful … but it can be extreme”.

Villagers who hosted the series’ crews for on-site filming at the dock had no idea the show would become such a runaway success, she says.
The village has a website devoted to the “filming location” of the series that lists transport options and entreats visitors to respect the dock, refrain from littering, and consider the “quiet atmosphere of this authentic Swiss village” by keeping noise down and avoiding private property.
“Enjoy your stay in beautiful Iseltwald and take with you memories to your home country!” the site says.


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Crash Landing on You fans flock to Swiss village, officials deny cashing in on them

Korean visitors take pictures on the pier at Lake Brienz in Iseltwald, Switzerland, on May 21, 2023. The lakeside dock has seen an influx of tourists since featuring in the hit South Korean Netflix series Crash Landing On You. Photo: AP

An average of 1,000 visitors arrive each day in Iseltwald, which poses problems for the town’s limited infrastructure. Photo: Keystone via AP

A still from Crash Landing on You, featuring the dock in Iseltwald.

The dock used to be free to access, but now proceeds from the turnstile go towards village upkeep. Photo: Keystone via AP

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Officials in Iseltwald say a pay-for-entry turnstile erected at a dock featured in the hit Netflix show brings in less than a public toilet


Officials in Iseltwald say a pay-for-entry turnstile erected at a dock featured in the hit Netflix show brings in less than a public toilet.


Switzerland

K-drama news

Netflix

Crash Landing on You fans flock to Swiss village, officials deny cashing in on them

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Officials in Iseltwald say a pay-for-entry turnstile erected at a dock featured in the hit Netflix show brings in less than a public toilet

Officials in Iseltwald say a pay-for-entry turnstile erected at a dock featured in the hit Netflix show brings in less than a public toilet