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Why are Jellycat plushies so popular? ‘I’m just giving back to my childhood,’ says one fan
They are squishy, cuddly – and pricey – and come in all different shapes and sizes. What makes a Jellycat plush toy so universally loved?
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What is a Jellycat and why are people queuing up, for hours at a time, to buy one?
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Founded in 1999 in London, England, Jellycat is a soft-toy company that produces plush toys, or plushies, ranging from animals like cats to food items such as croissants to objects like cassette tapes.
People young and old are falling in love with the cute and fun designs, even though they do not come cheap. In Hong Kong, for example, a selection of Jellycats at a pop-up store in the Lane Crawford department store in Causeway Bay cost HK$265-HK$2,265 (US$34-US$290).
Still, there is no shortage of demand for these cuddly toys, with some fans treating them as a form of investment – especially the rarer ones.
What makes a Jellycat soft toy so special?
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