Instagram’s Gossip Girl, Deuxmoi, on her novel Anon Pls, and life as an anonymous celebrity blogger with 1.7 million followers

The Deuxmoi Instagram account has skyrocketed in popularity and the anonymous woman behind the celebrity gossip account has dropped a novel based on her story

She talks about how celebrity posting saved her from depression, the A-listers she won’t post about, and how she doesn’t want her followers to star stalk

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The woman behind Deuxmoi, the celebrity gossip Instagram account with 1.7 million followers, opens up about her life and influences. Photo: @deuxmoi

Published: 4:15am, 20 Nov 2022

These days, people hungry for a status update on Kim Kardashian and Pete Davidson or Shawn Mendes’ Starbucks order are skipping old standbys like tabloid website TMZ and People magazine and instead turning to Deuxmoi.

The Instagram account with 1.7 million followers is run by an anonymous woman living in New York who solicits and shares unconfirmed tips.

The pseudonymous Deuxmoi’s skyrocketing popularity has led to a weekly podcast devoted to celebrity topics du jour, merchandise, sponsorship deals and, now, a novel published this week that’s being developed into an HBO Max series.

Co-authored with writer Jessica Goodman, Anon Pls. is based on Deuxmoi’s own origin story. Unsatisfied with her day job, she began an account for fun and it turned into a lucrative career.

“The story is relatable”, Deuxmoi said during a recent video interview with her camera off.

“It could happen to anybody who just happens to fall into something that becomes a phenomenon.”