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Jamie Chua, Singaporean YouTube influencer, is one of the original crazy rich Asians, and owner of more than 200 Hermès Birkin bags
- The content that remains the most popular on Jamie Chua’s YouTube channel is about her luxury fashion buys – the more outlandish and expensive the better
- The mother-of-two, who has rarely deviated from her weekly uploading schedule since 2019, says she struggles with self-doubt and uncertainty about her work
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Jamie Chua, a mainstay of Singapore’s influencer scene, is a highly strung woman. The 46-year-old confesses to being stressed out by “a lot of things” – like when she had to spend S$30,000 (US$22,600) to replace a limited-edition Cartier earring that she had lost and spent “four days” crying over.
“I am completely high strung,” she says. “That’s why I have a lot of self-care routines – every time I sit in the garden, I burn sage to cleanse the air.”
Chua has 1.2 million followers on Instagram and close to half a million subscribers to her YouTube channel, and was an influencer long before the term was coined. A regular on the country’s society scene, she catapulted into the public consciousness thanks to a 2016 video tour of her implausibly outlandish “wardrobe” – a labyrinthine space boasting drawers upon drawers filled with Cartier jewellery and diamond-encrusted Richard Mille watches.
The wardrobe’s pièce de résistance is a floor-to-ceiling display shelf housing more than 200 Hermès bags, said to be one of the world’s largest collections. It is less of a wardrobe and more of a museum of luxury goods.
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