Why beauty YouTuber Tina Yong, one of Asia’s most popular, isn’t afraid to talk about sex, mental health – or how much she earns
- Singapore-based Tina Yong recently revealed to her millions of subscribers how much she earned to help aspiring vloggers understand the industry better
- She says her mental health took a nosedive the more popular her channel grew, especially after her marriage dissolved, but she’s now got a handle on it
Most YouTubers hold various cards close to their chests. Discussing what plastic surgery they’ve had, past acrimonious relationships and – most taboo of all – how much they earn is usually out of bounds.
But not Singapore-based beauty YouTuber Tina Yong, who’s not afraid to address the kinds of thorny topics most of her peers shy away from.
In between videos about hairstyle tutorials and K-pop-inspired makeovers, Yong coolly talks about the events that led to the breakdown of her previous marriage (a mutual incompatibility with her hard-partying ex), what cosmetic procedures she’s had (her eyelids) and just how much she’s made from YouTube in the past six months (a high of US$15,255 in May and a low of US$11,377 in September, or an average of “around US$10,000 to US$15,000 a month”).
And her 3.17 million subscribers love her for it.
“The older I get, the more comfortable I am in my own skin,” says Yong, who is Vietnamese but grew up in Australia. “I hope that by me being open and honest about these topics, it can help other people who may be going through something similar.”