Reflections | Why Malaysian and Singaporean food hasn’t gone global, but Chinese food has
Malaysia and Singapore are tiny compared to other Southeast Asian countries, let alone China, whose foods are ubiquitous around the world
Following the publication of my column last week on yusheng – prosperity toss salad – I was asked why Malaysian and Singaporean cuisines have yet to gain global recognition.
Perhaps Singaporean and Malaysian food is simply not as good as we think it is. But I refuse to believe that.
Unlike the more famous cuisines in the world today, the export of our foods did not follow the barrel of a gun or hitch a ride on the waves of our countries’ popular culture and economic strength.
Another reason may be that our diasporas – whether temporary sojourners working elsewhere or new citizens of their adopted countries – do not have the critical mass of say, the Vietnamese, Thais and Chinese.