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Five ways Black Friday and Cyber Monday differ from Singles' Day

  • Singles’ Day rings up more sales than Black Friday and Cyber Monday combined, helped by tech such as facial recognition
  • The speed of sales on Singles’ Day is of a different magnitude – US$1 billion in the first two minutes in 2017

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Staff pose for photos in front of a screen at a gala event in Shanghai showing total sales of over 168 billion yuan on Singles’ Day 2017. Photo: AFP

Ka-ching!

Singles’ Day sales for Alibaba alone were almost double the combined revenue of US retailers on Black Friday and Cyber Monday last year. The Chinese company had revenue of US$25.3 billion, and rival JD.com recorded sales of US$19 billion, according to Reuters. In comparison, sales events during the Thanksgiving holiday in the United States garnered a paltry US$14.49 billion.

Technology

Technology such as payment via facial recognition is being used to facilitate Singles’ Day sales. Alibaba, for example, added facial recognition payment systems to 100,000 stores in China for 2017’s Singles’ Day.

Workers prepare packages for delivery at a sorting centre in China’s Jiangsu province during Singles’ Day in 2016. Photo: AFP
Workers prepare packages for delivery at a sorting centre in China’s Jiangsu province during Singles’ Day in 2016. Photo: AFP

Facial recognition technology has been developing at a rapid pace in China, and has begun to transform various sectors.

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