Foreigners flock to China’s ice and snow attractions, with 130% inbound tourism spike
Freezing temperatures will not dampen the spirits of snow seekers, as China cements its reputation as the world’s ultimate winter playground
Travellers from Southeast Asia account for nearly 70 per cent of arrivals, highlighting the appeal of ice and snow tourism for tourists from warmer climates.
“Inbound tourism is gaining momentum across multiple segments – not only traditional sightseeing and leisure travel, but also niche sectors such as ice and snow tourism, where China is emerging as a strong regional draw for short-haul visitors,” said Wu Liyun, a tourism professor at Beijing International Studies University.
As the peak winter travel period begins, destinations known for icy vistas or favourable conditions for winter sports are priority stops for travellers, with Altay in Xinjiang, Chongli in Hebei province and Changbai Mountain in northeastern China among those areas entering their busiest time of year.