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Why China’s super-rich are spending billions to set up universities

For China’s billionaires, founding new universities offers a chance to make money – and demonstrate they are ‘politically correct’

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Zhong Shanshan, the founder of beverage giant Nongfu Spring, is one of several Chinese billionaires who have set up new universities in recent years. Photo: Instagram/@newmoney_gr
Mandy Zuoin ShanghaiandHe Huifengin Guangdong

Even for China’s richest man, it was a bold investment. Last month, beverage magnate Zhong Shanshan raised eyebrows when he announced plans to spend 40 billion yuan (US$5.5 billion) over the next decade to set up a private university called Qiantang University.

Zhong, the founder of bottled drinks giant Nongfu Spring, said the new institution would have a clear vision: to advance scientific research, drive the application of new technologies and cultivate top-tier talent in strategic fields.

His initiative is the latest in a growing wave of entrepreneur-funded universities in China, a product of a shift in how the country’s business elite channels its wealth amid Beijing’s intensifying push to develop national self-sufficiency in a slew of hi-tech industries.

Just days before Zhong’s announcement, the Ministry of Education granted approval to Fuyao University of Science and Technology (FYUST) – a new institution founded with a US$10 billion donation from Cao Dewang, the chairman of glass manufacturer Fuyao Group – to begin enrolling students this year.

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