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How should Beijing intervene to save Chinese firms from vicious competition?

A storm is gathering strength in China’s overheated industries, and its name is neijuan, as government intervention squares up against the law of the jungle

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Illustration: Henry Wong
Ji Siqiin Beijing

Having surrendered their mobile phones, more than 30 executives at the helms of China’s biggest solar manufacturers entered a hotel conference room in a small city in Sichuan province.

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There, during a heavily guarded closed-door meeting earlier this month, they signed on to a self-discipline programme aimed at curbing vicious competition that has had a debilitating impact on their industry since last year.

“If you are not self-disciplined today – you keep quoting low prices, and you keep expanding the repetitive production capacity, trying to outlast others – I tell you, you will definitely not be able to outlast your myriad peers. Don’t be naive,” said Qian Jing, vice-president of Jinko Solar – a leading solar-module manufacturer – at an annual solar industry conference one day before the closed-door meeting.

Yet, for all the talk of self-discipline, doubts surrounding the real resolve have yet to dissipate. Among industrial players, it is an open secret that once many of them leave a conference stage, or recollect their phones after a closed-door meeting, it’s the law of the jungle: eat or be eaten. In this case, expand production capacity or see your market position gobbled up.

What is truly a fight to the death among solar companies perfectly underscores one of the major problems facing the world’s second-largest economy, where neijuan, or “involution”, has swept like a storm through all sectors. The term has become tantamount in China to an unsustainable state of intense internal competition that leads to diminishing returns and stagnation.
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And with the billowing trend gathering strength, neijuan is wreaking havoc on the broader Chinese economy already in a battered state and in the midst of transforming from its reliance on old growth engines, including real estate, to new ones that are fuelled by hi-tech sectors and advanced manufacturing.

This shrinkage is not over yet. We see more challenges next year
Lu Ting, Nomura
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