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Global firms in China go local as trade, tech flare-ups threaten operations

Many businesses are adopting an ‘in China for China’ strategy to stay in the lucrative market while avoiding geopolitical disruptions

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Global tech firms in China are making their supply chains more localised to protect against unpredictable changes in trade restrictions. Photo: Reuters
Frank Chenin Shanghai

Despite escalating efforts from the United States and its allies to clamp down on trade, international companies with an interest in the still-sizeable Chinese market are adopting a new plan of action to stay engaged while keeping themselves insulated from unexpected geopolitical shocks, analysts said.

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The strategy, dubbed “in China for China”, is an integrative process by which foreign businesses design, develop and produce wholly within the country to sell to local clients.

It is becoming one of few viable choices for many multinationals – particularly those in tech and manufacturing – said Xin Qiang, a professor at Fudan University’s Institute of International Studies in Shanghai.

“It is not an option for many to give up the Chinese market. Going forward, many foreign firms will, to some extent, segregate China from their other operations,” he said.

The Dutch firm NXP – a major supplier of semiconductors that counts China as one of its key revenue sources – is the latest business to join this trend, as more US restrictions on tech exports enter into force and Donald Trump’s second term in the White House draws near.
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The company is mulling the construction of China-specific chip supply chains as it juggles compliance requirements from Western governments and its commitments to the world’s second-largest economy, according to reports by Bloomberg and others. Andy Micallef, NXP’s executive vice-president, was quoted as saying the company will build a fully local supply chain with customers that want domestic manufacturing capacity.

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