Far East Movement want to be a bridge between global cultures
The Asian American trio have a long list of collaborators on their latest album, Identity, from K-pop superstars to some of the hottest names in US music
Glance at the Billboard Hot 100 and you’ll notice that a lot of those hits have something in common: guest appearances. Combining artistic talent and fan bases now seems a sure-fire way to gain publicity.
Hip-hop/EDM trio Far East Movement are used to working with musicians from all genres. Justin Bieber, Pitbull, Tyga and Snoop Dogg are among the many household names who appear in their discography. This Asian American trio, which consists of Kev “Kev Nish” Nishimura, James “Prohgress” Roh, and Virman “DJ Virman” Coquia, could easily be described as pioneers. They are best known for being the first Asian American group to top the Billboard Hot 100, with Like a G6 in 2010.
Far East Movement recently released their fourth full-length album, Identity, and it again features a wide range of guest artists from around the world. The track list features K-pop icons such as Chanyeol of EXO, Tiffany of Girls’ Generation and Hyolyn of SISTAR, in addition to US stars Tinashe, Soulja Boy and Elijah Blake. This album also marks Far East Movement’s debut on their own label, Transparent Agency.
The recent single, Freal Luv, which features Chanyeol and Tinashe, is a collaboration with EDM producer Marshmello and highlights the Los Angeles-based Far East Movement’s mission to connect artists from East and West.