Swiss cable metrology expert AESA eyes expansion into China and Asia-Pacific
- Research collaborations with universities, business partnerships and regional joint development projects are on the cards
As a Swiss leader in state-of-the-art measuring systems for energy and communication cables, AESA Cortaillod has helped global cable manufacturers improve productivity and profitability over the past 40 years.
With the world’s wire and cable market forecast to reach US$235.9 billion by 2026 led by Asia-Pacific, AESA is a few strategic steps away from securing market leadership in the region. AESA products are sold in China, India, Japan, and all of Southeast Asia.
We think in terms of innovation and how we can explore different product applications or enter other markets
Seeking to boost its growth in China, where it has been active for many years, AESA will be opening a new facility in Shanghai this year with local resources – offering direct support to Chinese and Asian clients.
Research collaborations with universities, business partnerships and regional joint development projects are part of AESA’s market expansion strategy into China and Asia-Pacific.
“China comprises nearly half of the potential cable production market globally, so we aim to increase ourpresence, network of partners and relationships with academia there,” says Dr Vincent Arbet-Engels, CEO and managing director. “Over the next two years, we want to strengthen our image as a brand of premium Swiss quality while growing rapidly.”
AESA’s clients include world-leading cable producers Prysmian, Nexans, Sumitomo Electric, General Cable, Southwire, Huawei, ZTT, Baosheng and others.
