Spring Maternity makes innovative maternity and breastfeeding wear

Pregnancy is one of the most beautiful miracles in a woman’s life. However, this life-changing experience brings biological and emotional changes that can overwhelm mothers-to-be. Spring Maternity aims to dress pregnant and breastfeeding mothers worldwide, bringing out their beauty and confidence through functional and aesthetically designed clothing that can be worn during and beyond pregnancy.

Under the Spring Maternity brand, the company offers the ultimate in style and comfort with executive wear, active wear, comfort wear and warm wear. These clothes have discreet double-nursing access to encourage women to breastfeed longer. Its intimates line comes with various functions such as hands-free pumping and breastfeeding as well as different fabrics made to suit the needs of mothers.

“I believe fashion empowers women, and there’s room to provide trendy, functional, transitional and comfortable clothing for every occasion without sacrificing a woman’s sense of style. We want to make pregnancy and nursing even more beautiful,” says CEO Joey Kwa.

A fashion-forward and technologically driven company, Spring Maternity constantly seeks ways to revolutionise maternity and nursing apparel. One particular product line showcasing the company’s leadership is the Earth Loving Mama collection. Using eco-friendly bamboo cotton fabric, clothes under this line feature moisture-wicking and antibacterial properties.

To widen the reach of its advocacy in empowering women, Spring Maternity employs physical and online retail channels. In Singapore, it manages Bove by Spring Maternity, an omnichannel store for all pregnancy and baby needs.

In China, Spring Maternity products are available through Tmall. Spring Maternity is distributed in Asia, the Middle East, the United States and Europe.