Markenburg’s confectioneries satisfy the world’s sweet tooth
- Markenburg is one of the most respected companies in the Philippine confectionery industry
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Tapping into the world’s universal craving for confectionery, Philippines-based Markenburg International Foods aims to push its global growth further by satisfying the world’s sweet tooth.
Founded in 1996 as a manufacturer of export-quality marshmallows tailored to specific client needs in every country, Markenburg rose through the decades as one of the most respected companies in the Philippine confectionery industry.
Among its secrets to the creation of its globally known marshmallows and chocolates lies in its commitment to customisation and strict quality standards. “When we develop a product, we look at the market’s reaction and adjust the item’s value proposition accordingly until we see that the consumers are truly happy,” says general manager Jimmy Cu. “Research and development is part of our DNA, and we continuously innovate to improve our offerings.”
Certified by the British Retail Consortium, an association promoting global standards for food safety, Markenburg is able to export all across Asia, Europe, the Middle East, Africa and the Americas.
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The company leverages on this expansive market base to create a production strategy that combines local expertise strengths with global technologies such as production machinery from Europe and packaging equipment from Japan.
