Yves Salomon raises its development in Asia

[Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com]

Known for its century-old fur tradition and impeccable craftsmanship, French luxury fashion house Yves Salomon has been on a global expansion mode since opening its flagship Manhattan outpost in December 2015.

The debut of the custom store in New York City’s Upper East Side follows the reopening of a shop-in-shop at Harrods and openings in Asia. The master furrier, known to drape celebrities Emily Ratajkowski and Bella Hadid, accelerated its retail expansion towards Asia at the end of last year with the inauguration of stores in Hong Kong Harbour City and Shanghai and two stores in Beijing. The first Yves Salomon store in Asia opened in Seoul in 2015.

“China is a key growth market for us, along with South Korea,” says Yves Salomon, president. “We also see bright market prospects in Japan, which is moving away from more traditional fashion styles.”

Building on the momentum of its wholesale business, Yves Salomon will use its stand-alone stores to attract new customers. Apart from its 15 free-standing stores, the label’s luxury and contemporary ready-to-wear collections are distributed through around 500 well-known department stores worldwide such as Barneys, Bergdorf Goodman, Le Bon Marché, Galeries Lafayette, Harrods, Joyce, Lane Crawford, Shinsegae and SKP Beijing.

Another strategic initiative for Yves Salomon is the unveiling of an online boutique that showcases its main collection of women’s and men’s wear, military-inspired parkas and down jackets, children’s line, and a wide selection of accessories and web exclusives. Shoppers can directly make their purchases on the e-commerce site with deliveries across Europe, the United States, Hong Kong and Dubai within 48 to 72 hours.

“The e-commerce platform presents a new way of experiencing the Yves Salomon brand and will allow us to reach a wider market base,” Salomon says.