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Opinion | Hong Kong tourism desperately needs a boost in the changed post-Covid landscape

  • Shopping is outmoded – most holidaymakers are becoming more eco-minded and adventurous
  • Promoting the city as an arts and culture hub and offering more recreational activities could recapture tourists, not only from the mainland but from the rest of the world

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People visit the waterfront of Victoria Harbour in Tsim Sha Tsui on July 4. Hong Kong’s shopping discounts are no longer as tantalising and the city has few new and emerging tourist attractions. Photo: Sam Tsang
Even as Hong Kong’s tourist arrivals signal a slower than expected recovery, more Hongkongers are crossing over to Shenzhen to spend money than the other way around.
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Last month, 2.75 million tourists visited Hong Kong, with mainlanders making up 2.15 million, according to preliminary Tourism Board data. For the half-year total of nearly 13 million, more than 10 million came from the mainland. Although arrivals have improved, mainland visitors remain lower than many had anticipated.

Meanwhile, there have been numerous media reports of a surge in Hongkongers taking day trips to Shenzhen for food and recreation. The plodding recovery of Hong Kong tourism is being overshadowed by these northbound crossings.

This lopsidedness is reflected in second-quarter data collected by Alipay: the amount of spending and the number of payment transactions by Hongkongers in the mainland have increased by more than threefold from the previous three months. Other travel and consumption data pointed to a similar trend. Hong Kong people are pouring into Shenzhen and the surrounding cities.

Why has the lifting of Hong Kong’s Covid-19 curbs not ushered in a surge in “revenge” tourism from the mainland? The question we should ask is, if Hong Kong is not even attractive enough for more of our own people to spend their leisure time in, how can it attract holidaymakers from the mainland?
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People in Shenzhen used to be keen to go on a shopping spree in Hong Kong. At the height of the tourism boom, people in Shenzhen even took the subway to Hong Kong after work to buy soy sauce. They did it because they could save money while getting better-quality goods.
Tourists shopping on Canton Road, Tsim Sha Tsui, on January 16, after the border between the mainland and Hong Kong reopened. Photo: Dickson Lee
Tourists shopping on Canton Road, Tsim Sha Tsui, on January 16, after the border between the mainland and Hong Kong reopened. Photo: Dickson Lee
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