Eye on Asia | Big Tech beware: Asian creators are rewriting the future with Web 3.0
- The proliferation of blockchain and NFTs is decentralising the web, allowing creators to monetise their connections without depending on Big Tech social media platforms
- What gives Asian creators the edge over their Western counterparts is not just their numbers – it’s also the readiness of Asian audiences to embrace Web 3.0’s new, immersive experiences
If Web 1.0 was the beginning, where we consumed content passively on the internet, and Web 2.0 gave us the power to create that content and share it, then Web 3.0 is the decentralised web – flipping the platform-centric model on its head, ripping power from Big Tech and handing it to the creators themselves.
Beyond empowering creators, this shake-up is reshaping the creator economy. And this time, Asian creators are designing the blueprints.
Making up more than 60 per cent of social media users worldwide, Asia takes the majority share of the ecosystem. Internet penetration may have reached critical mass later than in the West but Asia’s digital landscape has grown quickly into a vibrant, engaged and innovative space.
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And Asia’s users are breaking away from conventional, Western-dominated forms of entertainment in search of their own relatable and engaging creators. The variety of platforms across Asia has also seeded a more experimental social media landscape.
