Long, hard coronavirus recovery ahead for Asian companies, especially those outside the digital economy
- Many executives believe economies will not return to pre-pandemic levels in 2021, suggesting little faith in prospects for a V-shaped recovery
- Workers and firms not in the digital space face an even harder road, complicated by Covid-19, Sino-US tensions and the growing impact of climate change

These are among the findings of the council’s latest annual members survey. The council comprises 70 CEOs and chairmen, mostly from Asia, who together run companies valued at about US$3 trillion and directly employ 3 million people. The survey was conducted from mid-August until mid-September and had a response rate of 83 per cent.
Half of those surveyed felt business conditions would improve in the next 12 months. That’s the highest number since 2009, when 67 per cent of those polled in the midst of the global financial crisis predicted conditions would improve in the following year. For now, we’re so far down that, for many business leaders, it might feel like the only way is up.
When will economies get back to pre-pandemic levels? It is going to be quite some time, if members’ forecasts are accurate. Just 19 per cent think economic activity will return to pre-pandemic levels by mid-2021. Another one-third think it will be by the end of 2021.

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By far the largest number – 41 per cent – think it will be 2022 or later. In short, most of these executives are writing off the idea of a V-shaped recovery and many seem to be writing off 2021.
