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Opinion | China’s new foreign investment law opens the door wider to overseas firms. But they’ll have to step up their game to make the most of it

  • While foreign firms have long clamoured for greater access to the Chinese market, they will need to catch up with Chinese innovators to reap the benefits of the more level playing field

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China has just passed a new law that will replace existing regulations on wholly foreign-owned enterprises and on joint ventures involving overseas companies. In response to changing global realities and the need to further open up its economy, the new law includes many stipulations that aim to foster a level playing field for foreign and domestic enterprises. 
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Forced technology transfer, one of the main issues driving the US-China trade war, will now be banned. The law also emphasises intellectual property rights protection for foreign investors and encourages technological cooperation. Other incentives include establishing special economic zones with attractive tax and business regimes, allowing the transfer of profit and capital gains out of the country and shortening the list of prohibited investment projects. Moreover, China will encourage foreign investors to participate in the mixed-ownership reforms of state-owned enterprises.

These changes are certainly welcome news for foreign businesses and the circle of politicians and lobbyists in Washington, who have long complained about a lack of market access in China. For many foreign multinational corporations, China has become one of their largest markets, if not the largest, in the world. Even for those that are only considering first-time entry, such as cross-border payment or credit card businesses, their global business models wouldn’t be complete without a credible presence in China. However, though a favourable signal, these legal changes cannot guarantee foreign multinationals success. The market conditions in China have evolved quite significantly over the past decade.

A major shift in the past decade has been the emergence of Chinese companies as bona fide competitors to foreign multinationals. Whereas foreign multinationals still enjoy advantages in sectors such as luxury goods, premium-branded cars and patented pharmaceuticals, Chinese companies have become serious competitors in e-commerce, fintech, fast-moving consumer goods, appliances and logistics.

Staff and students pick up their parcels at a makeshift collection point at Nanjing University of Aeronautics and Astronautics, in Nanjing in east China’s Jiangsu province, on November 13, 2018. The number of online shoppers in China had hit 610 million by December 2018, up 14.4 per cent year on year. Photo: Xinhua
Staff and students pick up their parcels at a makeshift collection point at Nanjing University of Aeronautics and Astronautics, in Nanjing in east China’s Jiangsu province, on November 13, 2018. The number of online shoppers in China had hit 610 million by December 2018, up 14.4 per cent year on year. Photo: Xinhua
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Some of these Chinese competitors are large state-owned enterprises, especially in sectors that require strong state roles, such as energy and telecommunications. However, the most formidable, and the majority, are private companies marked by their speed, agility and creativity, in sectors where the playing field is practically open and even.

This phenomenon is part of the rise of business innovations in China over the past decade, as a combined result of increasingly prevalent technologies, local and central government policies and grass-roots level entrepreneurship. Ridding itself of the “copycat” stigma, China has nurtured a new internet and tech sector – ranging from ride-hailing to e-commerce, robotics and artificial intelligence – that grew 20 per cent in 2018 to a total value of US$142 billion.
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