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That's What She Said | Stop wasting time on this trivial issue and start tackling real inequality

Can a marketing ploy aimed at using women to attract men to bars really be discriminatory towards men?

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Ladies’ night in LKF. Not pictured: a man with hurt feelings. Photo: Bruce Yan
Laura Main New York

For women, the tradition of discounted or free drinks during ladies’ night is a culturally accepted – nay, welcomed – event. Who doesn’t love free drinks?

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So imagine one man raising his sword to cut off the taps to our cheap drinks night.

The Equal Opportunities Committee filed a case last October on behalf of the male complainant who accused an unnamed karaoke and disco club of breaching sex discrimination laws by charging men more for a drink than women.

The system isn’t based on what women want, it’s grounded by what men want.

A night in Lan Kwai Fong chatting with strangers about it led to one conclusion: he’s an idiot, taking a marketing ploy too personally and wasting the court’s time

While women may enjoy the perk, the concept is actually quite unnerving, a small favourable symptom of a larger dangerous tumour called sexism.

Women go to bars for ladies’ night – on a weekday when LKF would be empty if not for the promotion – then men follow to those same bars. The system isn’t based on what women want, it’s grounded by what men want. The idea exploits inequality.

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Hong Kong bar operators angry at ‘ladies’ night’ discrimination ruling

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