That's What She Said | Stop wasting time on this trivial issue and start tackling real inequality
Can a marketing ploy aimed at using women to attract men to bars really be discriminatory towards men?
For women, the tradition of discounted or free drinks during ladies’ night is a culturally accepted – nay, welcomed – event. Who doesn’t love free drinks?
So imagine one man raising his sword to cut off the taps to our cheap drinks night.
The Equal Opportunities Committee filed a case last October on behalf of the male complainant who accused an unnamed karaoke and disco club of breaching sex discrimination laws by charging men more for a drink than women.
A night in Lan Kwai Fong chatting with strangers about it led to one conclusion: he’s an idiot, taking a marketing ploy too personally and wasting the court’s time
While women may enjoy the perk, the concept is actually quite unnerving, a small favourable symptom of a larger dangerous tumour called sexism.
Women go to bars for ladies’ night – on a weekday when LKF would be empty if not for the promotion – then men follow to those same bars. The system isn’t based on what women want, it’s grounded by what men want. The idea exploits inequality.
Hong Kong bar operators angry at ‘ladies’ night’ discrimination ruling