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Chinese hotpot chain Haidilao bets on takeaway, new brands, lower-tier reach for growth

Takeaway emerges as Haidilao’s fastest-growing segment as it diversifies its formats, expands into lower-tier markets despite a soft economy

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Haidilao’s upbeat results come against a weak macroeconomic backdrop and fierce competition in China’s catering sector. Photo: Shutterstock
Zhu Wenqianin Beijing

China’s largest hotpot chain Haidilao International Holding has seen takeaway emerge as its fastest-growing segment, with demand for single-serving meals like rice-bowl sets surging, amid positive revenue and profit growth in the first half.

Takeaway revenue for the Hong Kong-listed group reached 2.05 billion yuan (US$305 million) in the first six months, surging 121.2 per cent year on year. The segment accounted for 9.2 per cent of total revenue, up from 4.5 per cent a year earlier, according to its interim results released on Tuesday evening.

Still, the upbeat results came against a weak macroeconomic backdrop and fierce competition in the catering sector of the world’s second-largest consumer market, analysts said.

“China’s restaurant industry is highly fragmented – chains hold roughly 20 per cent of the market versus around 40 per cent globally. That means a well-run chain like Haidilao can still gain share even in a soft macro environment,” said Ivan Su, director of equity research at Morningstar.

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