Ping An Insurance enters top 10 most-admired companies as Apple, Nike, Netflix slip in global perception ranking
- Insurer climbed to eighth in the Top 100 list as perception improved on firms that contributed to consumers’ well-being during pandemic
- Apple fell to second spot while Nike and Netflix exited from the top 10 while Kweichow Moutai slipped two notches to seventh
“We have seen a particular boost for Chinese financial companies,” said Jon Tipple, global chief strategy officer at FutureBrand. “This fits into the broader global trend of a greater focus and need to trust financial institutions following the upheaval of the pandemic.”
The FutureBrand index, into its seventh year, draws on research with a global sample of over 3,000 professionals. It reorders the ranking of Top 100 companies tracked by accounting firm PwC, using data collected during pandemic lockdowns that revealed the seismic shifts in the way companies work and how their clients perceive them.
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Dutch semiconductor equipment maker ASML Holding rose seven spots to take the crown, dislodging Apple from the summit. The iPhone maker is the only company to retain its spot among the five most-admired firms from last year.
