The triple-A strategy for Chinese success
A blueprint to find a more-nimble approach to position yourself as a trusted partner of China
Managers of multinational companies operating in China have long been lured by the China dream: billions of potential customers.
Old hands know the challenges are myriad. What worked in other markets didn’t necessarily work in China. It has also taken multinational executives some time to shake off a naive idea of seeing China as a constant haven immune to world economic downturns.
While this experience has jaded some, our view at Accenture is that within the next decade we expect a new era to unfold: This is a championship game for competiveness, with foreign multinationals, Chinese multinationals and state-owned enterprises, as well as local smaller companies all playing in the same field, chasing the same customers.
It will be an open playing field with a lot of upsides. There are millions of new customers in tier three and four cities, gross domestic product is still growing, and the regulatory environment is showing signs of favouring business with more robust IP protection and trade dispute settlements.