Club Med says Chinese holiday tastes are changing

Chinese tourists are changing the way they take their holidays and swapping quantity for quality, a major resort company says.

Club Méditerranée president Henri Giscard d’Estaing said it had seen tourists swap sightseeing in multiple cities for a longer-term stay in one location.

“We are seeing a shift which is a real need for a holiday, especially for families ... this is a massive change and a great opportunity for Club Med,” he said.

Club Méditerranée, or Club Med as it is colloquially known, is a France-based resort company which prides itself on creating the idea of the “all-inclusive” resort.

It has about 80 resorts in many countries, including four in China, which Giscard described as its second-largest market.

“We should have around 200,000 Chinese, Hongkonger and Taiwanese guests this year, or close to it,” he said. “So it’s a very important country and as I said it’s growing at double digits.”