Alibaba wants counterfeiters to go out of fashion from its online platform
E-commerce giant hopes to build credibility by collaborating with more foreign luxury brands on anti-counterfeiting after Louis Vuitton deal
Alibaba Group, the mainland's biggest e-commerce services provider, looks set to burnish its credentials with more foreign luxury brands after it forged an anti-counterfeiting pact with French fashion house Louis Vuitton Malletier.
It marked the first time that a brand under LVMH Moët Hennessy Louis Vuitton, the Paris-based luxury goods conglomerate, has collaborated with a leading e-commerce platform in China to combat counterfeiting.
Other brands owned by LVMH included Marc Jacobs, Christian Dior, Loro Piana, Fendi and Donna Karan.
"We look forward to joining efforts with more rights holders and brands from around the world to collaborate on anti-counterfeiting in the internet space," an Alibaba spokeswoman said yesterday.
She pointed out that the Chinese company "already works with several hundred international and domestic Chinese rights-holders on intellectual property protection".
US luxury brand Coach, a New York-based maker of bags and accessories, had signed a deal similar to Louis Vuitton's with Taobao Marketplace in December 2011.