Advertisement

BlackBerry chief punts on faithful

Hopes are 400,00 government users will buy the new model but an analyst is not so sure

Reading Time:1 minute
Why you can trust SCMP
Thorsten Heins

Research In Motion chief executive officer Thorsten Heins expects his million-plus government customers in North America to embrace the BlackBerry 10 devices the company is counting on for survival.

Advertisement

About 400,000 government customers worldwide got new BlackBerry phones last year, and Heins, said he sees at least that many splurging on the new BB10 models next year.

RIM, based in Ontario, said this week that it will begin selling the products in February on multiple continents.

"I would be surprised if we don't see quite a wave moving over to BlackBerry 10," Heins said yesterday.

The BlackBerry 10 is the linchpin of RIM's comeback fight, following years of market-share losses to Apple's iPhone and devices running Google's Android operating system. The company's shares have plunged more than 90 per cent from their peak in 2008, underscoring investors' concerns that the BlackBerry can regain customers and beat back challengers such as Microsoft's Windows Phone 8.

Advertisement

One analyst has said the new device may be dead on arrival.

loading
Advertisement