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China’s Xpeng launches EV production in Europe with Austria’s Magna Steyr

The carmaker said the manufacturing of the G6 and G9 SUVs in Graz marks a milestone in its globalisation strategy

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Xpeng said on Monday that the first batch of G6 and G9 SUVs rolled off the production line at Magna Steyr’s plant in Graz, Austria. Photo: Handout
Daniel Renin Shanghai
Xpeng, part owned by Volkswagen Group, has begun production in Europe in partnership with a contract manufacturer in Austria, as mainland Chinese electric vehicle (EV) makers make inroads into the continent and circumvent punitive tariffs.

The Guangzhou-based carmaker said on Monday that it had started assembling the G6 and G9 SUVs at Magna Steyr’s plant in Graz. Xpeng did not elaborate on its planned output, but added that cooperation with its partner would deepen over time.

“[The roll-out] marked a milestone in Xpeng’s globalisation strategy,” the company said. “More Xpeng models will be assembled in the factory.”

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Manufacturing locally will exempt Xpeng from tariffs imposed on imports of Chinese-made pure EVs in Europe, while simultaneously enhancing its competitiveness in one of the world’s major automotive markets.

Xpeng and Magna Steyr staff with the first cars made at the Austrian contract manufacturer’s plant in Graz. Photo: Handout
Xpeng and Magna Steyr staff with the first cars made at the Austrian contract manufacturer’s plant in Graz. Photo: Handout

Xpeng is currently subject to a 30.7 per cent duty in the European Union on its Chinese-made cars exported to the bloc.

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The company said it would initially use Magna’s supply chain to build vehicles in Austria and work closely with the contract manufacturer to gradually ramp up the localisation level.

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